The Propeller: a quantum leap toward a new product or service

From intent to a tangible concept: a one-day product or service design sprint

The costliest stage of a new project is not delivery—it is the uncertainty around it. Spending weeks validating an audience, searching for a name, or sketching prototypes slows your launch and drains creative energy.

The Propeller is a one-day workshop in which your team shapes a product or service for a target audience. You leave with a high-value business model, a mockup, and a name for your project—a critical shortcut that avoids months of drift and gives you a concrete, professional execution plan fast.

We help you compress a multi-month cycle into one intensive day of collaboration.

This day is not a simple consultation. It is a production workshop focused on vision, discussion, and strategy. When useful, we use AI tools to free mental space for what matters.

We do not only talk about your project—we build it.

How the day runs

The workshop follows the rhythm of creation, alternating accelerated production phases with informal exchange.

Morning: foundations and value.
We start by identifying your target audience. Through a value-generation sprint, we choose a unique, indispensable product or service. We then structure your business model so the idea rests on a viable base.

Break: the magic of the informal.
Lunch is open conversation—often where the best intuitions appear and blind spots surface.

Afternoon: materialization.
We move to concrete work: a design sprint to turn the product idea into mockups, a vote to pick the strongest direction, then a naming sprint to find the identity that carries your vision.

Your facilitator, Alexandre Quessy

What you take away at the end of the day

You leave with a complete package to act immediately or brief partners:

• A validated, documented business model canvas.
• A visual mockup.
• A shortlist of strategic names for your product or service.

Afterward, you can ask us to draft a clear roadmap for the next technical steps or to begin implementation directly.

Investment

Full-day immersion package: CAD 1,850 + tax

Take advantage of a preferential CAD 1,850 + tax rate (regular value CAD 2,250) for the Propeller launch. This offer is available for a limited time.

That is a fraction of the cost of a traditional design or strategy agency—for an outcome delivered in one day.

Note: Travel fees of CAD 0.72/km and CAD 50/hour may apply.