Concured – AI-Powered Content Marketing Platform
Concured is an AI-powered content marketing platform that puts the right content in front of the right person at the right time. Art Plus Code contributed to its design and development, with the goal of increasing impact across blogs, downloadable resources, and editorial content—driving more CTA clicks, demos, sales, and sign-ups when messaging matches intent.
Context
Teams often produce large libraries of content while each visitor only needs a slice of it at any moment. Without personalisation and recommendations, editorial investment is under-used and journeys stay generic. Concured closes that gap by automating selection and surfacing of relevant assets.
What the platform does
- AI-assisted content recommendations to extend sessions, route people to the right assets, and support conversion.
- Personalisation driven by interests and behaviour to lift engagement and relevance.
- Greater visibility for existing content: older articles and resources can resurface when they match a visitor’s need.
According to metrics shared by the product, teams can see roughly 2× more page views and ~6× more conversions from AI-powered recommendations, with up to ~20× lifts reported on CTA clicks, demos, sales, and sign-ups versus undifferentiated experiences—actual results depend on audience and content.
Benefits for marketing teams
- Higher engagement by serving content that better matches prospects’ needs, making conversion more likely.
- Efficiency by reusing content and serving it automatically to the right segments, extending visibility and shelf life.
- Actionable intelligence to see what works and why, plus competitive benchmarks to compare with peers.
- First-party data to understand interests and needs for personalisation, segmentation, and decisions.
- Less content waste so the right story reaches the right audience at the right time.
Implementation
The stack emphasizes fast rollout: automated tagging, rules, and a JavaScript integration are designed to keep deployment time short (on the order of ~60 minutes for a typical setup).
Industry recognition
Gartner notes: “Content marketing teams looking to jump-start, differentiate and accelerate insight-driven content personalization should consider Concured.”
Outcome
Concured connects editorial, data, and automation to turn a content library into a relevance engine—built with Art Plus Code’s contribution on software and user experience.